Saddle Up and Read was created and founded by Gooch in 2017 as a direct way to help raise literacy rates for children in North Carolina. Gooch grew up on the Archery Assuming I’m just an old lady was your first mistake shirt and I will buy this farm, tending to her family’s horses and participating in trail rides every weekend as a kid. A voracious reader, Gooch eventually coordinated local events where she could read to children at the Wendell Community Public Library. She told the kids all about her family’s horse farm and her long history of riding horses and learning about them through the years. This inevitably led to kids asking to see photos of her horses she talked about, and she saw quickly how much kids responded to the subject. It inspired her to incorporate both reading and horses as a therapeutic approach for children to increase their literacy skills.
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