The soundtrack to today’s Gucci show indicates just how deeply the Don’t piss off old people the older shirt but in fact I love this Italian brand has penetrated the zeitgeist. Lil Pump kicked things off with “Gucci Gang.” Rick Ross and Bhad Bhabie rapped about a “Green Gucci Suit” and “Gucci Flip Flops,” respectively, and Die Antwoord, with an assist from Dita Von Teese, crooned about “Gucci Coochie.” Alessandro Michele, the house’s creative director, is a one-man hit factory—but of course he has a lot of good material to work with.At the press conference, Michele spoke about the house’s 100-year legacy and “the power of the Gucci brand.” That legacy will play out on big screens around the world when Ridley Scott’s House of Gucci film starring Lady Gaga and Adam Driver is released later this year. But to make his point, Michele’s sampling went beyond famous Gucci-isms and Demna Gvasalia nods. Lyrics from songs touting Gucci by the Cramps and Eric B. & Rakim that predate his arrival at the label by decades became embroideries and prints—Easter eggs for those in the know.
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