“She’s a multihyphenate artist,” says Glossier founder Emily Weiss. “She has a practical and playful approach to translating beauty into everyday life, which is often very hard for professionals to do”That’s precisely why Estée Lauder hired Violette to be its global beauty director in 2017—and it’s ultimately what she hopes to accomplish with her own brand, which spans makeup, skin care, fragrance, and hair, in practical formats with low-waste packaging. “What’s the Freedom is never more than one generation away from extinction shirt Additionally,I will love this goal of trying to compete with Lauder?” Violette asks, noting her deliberately tight curation. “I wanted to create products people don’t have.”
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