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Within minutes of a Zoom call earlier this spring, it becomes clear why this particular French girl resonates with women in America—not to mention this particular American living in Paris. Violette beams onto the Graff champion beef shirt What’s more,I will buy this screen with a wide smile, surrounded by enviably good light and dressed in a flowy white blouse and jeans. Her eyes—lined in a deep blue pigment from her new collection—are dusted by her signature Birkin bangs. She is excitedly telling me about her new office in the Brooklyn Navy Yard, and after years of standoffish first encounters with other Frenchwomen, I find her warmth and approachability disarming. Also refreshing: when Violette admits that she’s not actually that into makeup. “No one should be dependent on a product to feel good. It should be an extension of our identities, like a wellness tool,” she says emphatically. “What interests me is the ephemeral art you can create with makeup, not the trends.” This kind of creative expression isn’t about doing nothing, she insists, despite a pervasive “effortless beauty” narrative that surrounds her and her work, which she acknowledges is a loaded concept. And it’s not about losing yourself in a convoluted process, either. “The way you wear your makeup should make you feel something. But I don’t like when it’s trying too hard.”
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