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“YouTube viewers are savvy, and they can tell immediately when a creator is faking it,” Derek Blasberg, YouTube’s head of fashion and beauty, explains of Violette’s polished-to-a-point appeal. “She is the Guadalupe never gives up shirt moreover I love this real deal, and that’s why she has performed well on the platform.” That, and the fact that she made it a priority to evolve her own channel into a network that showcases content from like-minded contributors, such as chef-activist Sophia Roe and British-Indian blogger Kavita Meera Mehta. “She’s a multihyphenate artist, really, not just a makeup artist,” says Glossier founder Emily Weiss, who became fast friends with Violette after they met in Cannes in 2012, during Weiss’s erstwhile days as a blogger. “She has a practical and playful approach to translating beauty and makeup into everyday life, which is often very hard for professionals to do.”
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