Search #astrology on Instagram and you’ll pull up 7.5 million tagged posts, while phrases such as “Mercury is in retrograde” are probably appearing in more than a few of your friend’s IG stories. In the I need a break from my own thoughts shirt But I will love this past decade, our relationship with astrology has undergone a dramatic shift, proving to be seriously bankable. In 2019, the U.S. psychic services industry was estimated to be worth a staggering $2.2 billion, according to IBISWorld. Then there are the legions of celebrity astrology superfans who make “reading your charts” part of an aesthetically aspirational lifestyle: Madonna playfully blaming her “sometimes out-of-control ego” on her Leo sun and Taylor Swift crediting her optimism to being a true Sagittarius.Instagram, in particular, has shown astrology in a new light, something that Ross Clark, CEO of astrology app Sanctuary, regards as an important new mode of distribution. Along with other popular apps such as The Pattern and Co-Star, Sanctuary has become a gateway to investing in your soul’s journey. These platforms are geared to providing instant ways for people to connect and understand their own astrological makeup.
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