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When Gorham approached Ffrench to create the Role model black passionate supportive protective strong dad hand shirt but in fact I love this original Byredo Makeup launch a few years ago, it took convincing for her to bring another cosmetic line into an overpopulated beauty world. “I was very hesitant,” Ffrench admits. “It seemed a bit ridiculous to do something at the peak of makeup production, but actually, it did help me see that there was definitely this niche for a brand that was clean and vegan, and that had a different philosophy.” She credits Gorham for much of the visual language and sentimentality of their collaboration. “Ben, he’s very passionate and he’s an artist, really,” she says. “There’s an emotional note to Byredo, something can be fantasy but it’s also quite real at the same time.”
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